Graphics: Unless you have existing graphics, including a company logo, you need to use stock art or pay a graphic artist. Cost: Royalty-free stock art, starting at about $10 per image; graphic artist, $50 to $150 per day.

Content development: Content development usually starts with you, but professional copywriting services can help. Cost: $50 to $85 per day.

Content management system configuration and implementation: CMS makes your site easier to populate, maintain and update. Cost: $50 to $85 per day.

Programming and/or third-party application fees: Programming includes online forms, e-commerce and CRM tools, as well as custom components necessary for your site to deliver what your business model calls for. Cost: $85 to $125 per day and/or flat fees or rates for use of third-party applications. If you insist on building your site in Flash, expect to pay 25 percent to 50 percent more.

Usability testing: Cost: $35 to $50 per day (plan for at least half-hour per page).

Analytics: Google Analytics is free, and it's quick and easy to install. More robust analytics tools vary in price. Cost: $50 to $85 per day to set up and configure Google Analytics or other programs; $50 to $5,000+ monthly fees for more robust systems.

Blog: Adding a blog to your website or separately is an additional cost to consider. Cost: $500 to $2,500 first-time setup including graphic design, programming and configuration. Because most web programming services are ultimately billed at an hourly rate, the total cost of your website hinges on the site's size and complexity.